01
The Challenge
A growth-stage company needed a high-performance marketing website that could serve as both a brand platform and a conversion engine, with integrated A/B testing and analytics.
02
MVP Scope
Performance-optimized Next.js website, integrated analytics pipeline, A/B testing framework for landing pages, lead capture system, and CMS-driven content management.
03
Architecture Approach
Static-first architecture with Next.js ISR, edge-deployed to Vercel. Custom analytics layer with event tracking, integrated with the company's data warehouse for cross-channel attribution.
04
Tech Stack
Next.jsTailwind CSSVercelAnalyticsCMSEdge Functions
05
The Outcome
3x improvement in page load speed. 45% increase in qualified lead submissions. 28% improvement in organic search rankings within 90 days.